DJ Novasoul x Trina Turk at Modernism Week
Modernism Week in Palm Springs is one of those rare events where design, fashion, art, and culture genuinely converge. When Trina Turk and glass artist Joe Cariati hosted their Mix and Mingle on February 12, 2026, the room called for a very specific kind of sound: unhurried, sophisticated, and soaked in California warmth. Prism DJs brought in DJ Novasoul to deliver exactly that.
The Setting
The event took place inside Trina Turk's Palm Springs boutique during Modernism Week 2026, one of the desert's most anticipated annual celebrations of midcentury design, architecture, and lifestyle. Guests gathered to experience Turk's latest spring collection alongside Joe Cariati's hand-blown glass works. The aesthetic was bold color, clean lines, and that unmistakable Palm Springs spirit: relaxed but intentional.
For an event like this, a standard DJ set would have been the wrong call entirely. The music needed to feel like it belonged to the space, not on top of it.
The Music Direction
DJ Novasoul's curation drew from classic lounge, bossa nova, musica tropicale, and yé-yé. Think Jobim's guitar lines, Astrid Gilberto's effortless cool, Stan Getz's breathy saxophone, and the playful brass of Herb Alpert and the Tijuana Brass. Pink Martini tied the contemporary thread through it all. The result was a listening experience that felt era-appropriate without feeling like a museum exhibit.
Why Music Direction Matters for Brand Events
In-store and brand activations live or die by atmosphere. The right music signals taste, slows guests down, and makes a space feel curated rather than commercial. Bossa nova and classic lounge do something specific: they create presence without demanding attention. Guests linger longer, conversations feel easier, and the brand experience deepens.
This is the difference between hiring a DJ and hiring a music director. For a brand like Trina Turk, whose entire identity is rooted in color, pattern, and a very specific California sensibility, the music had to be an extension of the brand.
Prism DJs for Fashion, Beauty & Lifestyle Brand Events
At Prism DJs, we work with brands, event producers, and creative agencies across Los Angeles and Southern California who understand that music is a design decision. Whether you're planning a product launch, in-store activation, influencer dinner, pop-up, showroom event, or designer showcase, we'll match the right DJ to your brand's aesthetic.
Recent clients include Netflix, Disney, Amazon, McLaren, Toyota, Atlassian, Oracle, and National Geographic.
Inquire at tessa@prismdjs.com.
